Hi, I'm Tara. I work with small business owners who are good at what they do but feel like the behind-the-scenes of their business is holding them back.
That might look like inconsistent marketing, no real systems, a client experience that relies entirely on the owner's memory, or a business that can't function properly if they're not in it every day. That's where I come in.
I'm based on the NSW South Coast and work with businesses across a range of industries. My background spans early childhood education, demolition operations and tourism, so I understand what it actually takes to keep a business running day to day.
What I help with
Business Systems
Getting the repeatable parts of a business out of someone's head and into a clear, usable process.
Marketing & Content
Social media strategy, content planning, Google Business Profile and making sure the message actually lands.
Client Experience
Improving how a business communicates with clients, from first enquiry through to delivery and follow-up.
AI & Practical Tools
Setting up AI tools that actually save time: not just experimenting, but building workflows that stick.
Resources & Templates
Building practical documents, guides and tools that a business can use straight away, not shelf-ware.
Training & Support
Teaching business owners and their teams how to use new tools and processes, in plain language, at a pace that actually works.
Who I work with
The kinds of businesses I'm a good fit for
I've worked with council-operated tourism parks, heavy plant and machinery businesses, early childhood education centres, wellness and recovery businesses, and everything in between. The industry matters less than the situation.
- Business owners who are stretched thin and need structure, not more to-do lists
- Businesses that are growing but still running on gut feel and scattered processes
- Anyone whose marketing is inconsistent: good intentions, but no real system behind it
- Owners who want to use AI tools but don't know where to start, or have tried and given up
- Businesses preparing to bring on staff or hand over tasks but haven't documented anything yet
- Anyone who knows something isn't working but can't quite put their finger on what
How I work
Flexible by nature
No two businesses need the same thing. Some clients need a single focused project. Others want ongoing support. I work across both, and I don't box people into a package that doesn't fit.
Systems AuditsReview what's working, what's not, and what needs to be documented or simplified.
Process DocumentationGetting repeatable tasks out of someone's head and into a clear, usable format.
Social Media StrategyContent planning, captions, scheduling and platform setup: practical and consistent.
Google Business ProfileSetup, optimisation and ongoing content for local visibility.
Client CommunicationImproving how a business talks to clients at every stage.
AI Tool SetupBuilding real workflows using Claude, ChatGPT and similar tools, not just showing someone what they are.
Resources & GuidesPractical, professional documents clients can actually use.
Business Growth PlanningHelping owners see the clearest path forward and what to focus on first.
For referral partners
Signs a business might be a good fit
If you come across business owners saying any of these things, it's worth mentioning my name.
"I know I should be posting on social media but I never get around to it, or I don't know what to say."
"Everything relies on me. If I'm not there, things fall apart."
"I've tried using AI but it doesn't really work for my business."
"My Google listing is probably a mess. I set it up years ago and haven't touched it."
"I want to hire someone but I haven't documented any of our processes yet."
"Our marketing is inconsistent. We post for a bit then go quiet for weeks."
Background
Real-world experience across real industries
I've spent 15+ years working across industries that require genuine attention to process, people and quality, not just marketing theory. That background is what I bring to every client engagement.
Early Childhood Education
Training & Assessment
Demolition Operations
Tourism & Hospitality
Team Leadership
Process Improvement
Social Media Management
Client Communication
Document & Resource Design
AI Tool Implementation